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Radio Show: Coast to Coast September 20
George Knapp was joined in the first half of the program by author and PR expert Maggie Jessup, who shared her insights on personal branding and how to become famous. Jessup said her firm receives inquiries every day from people who want to be famous, some with no apparent talents and others who want to become a brand in order to get to the top of their respective fields. So how does one stand...
Voice of America August 27
BARBARA KLEIN: Welcome to the VOA Special English program THIS IS AMERICA. I'm Barbara Klein.
CHRISTOPHER CRUISE: And I'm Christopher Cruise. This week we tell about several American actors who were widely recognized years ago. But they now are not big stars or famous like they once were. We ask them how they dealt with these changes.
BARBARA KLEIN: Imagine you are one...
How your appearance may affect getting hired, getting promoted, and making more money
Career-Intelligence.com April 19
We'd all like to believe that career success is strictly a result of talent, drive, and skill set. But have you ever wondered whether factors unrelated to your work performance, such as personal appearance, influence your chances for advancement?
We have-and to find answers to this compelling question, career-intelligence.com sought the opinions and advice of a number of workplace experts,...
Apply these principles no matter what you're doing
Radio Show: KGO Newstalk AM 810 October 8
Maggie Jessup, Co-founder Platform Strategy, PR & Brand Strategy Firm spoke about FAME 101…the ultimate guide to personal branding, publicity, professional celebrity, and the other components of Fame for anyone wanting to increase their visibility, capture the power of a compelling personal brand, and monetize the results. www.fame101book.com
Everyone loves an author. So write a book already!
Stark Insider August 31
Fame 101 - Powerful Personal Branding & Publicity for Amazing Success
By Jay Jessup & Maggie Jessup
Sutton Hart Press
Mother Theresa is an unlikely place to start when talking about fame and celebrity. Lady Gaga, Bill Clinton and Angelina Jolie - all seemingly better choices when trying to deconstruct that upper echelon (top 1%) that live in the...
National News: The Morning Show August 3
Authors of 'Fame 101' claim their book can teach you how to become famous in less than a year.
The Philadelphia Inquirer July 26
Did you give up on the idea of fame when you realized you couldn't cut it as a rock star or Major League ballplayer? Must you earn your living in obscurity because you became a teacher or an optician or an accountant?
The fact is, anybody can achieve career-related fame, says Jay Jessup, a principal at Platform Strategy, a branding and publicity firm in Vancouver, Wash. Social...
US News & World Report July 26
Fame is the secret to wealth, security, and success, according to a new book, Fame 101, by Maggie and Jay Jessup. The authors argue that becoming a well-known entity, whether you're a librarian, florist, or politician, is the path to more money and satisfaction. And they believe they can teach anyone to become famous.
"Fame is America's most powerful force and anyone can harness it...
The "two kinds" of fame, and why networking doesn't work
Psychology Today July 8
Lady Gaga. Rachael Ray. Barack Obama. They've all mastered the fame formula, so called by authors Maggie and Jay Jessup. The publicists and founders of Platform Strategy have written a book called Fame 101 about what it takes to get famous fast -- and no, going viral on YouTube isn't really part of the plan. Here, Ms. Jessup shares some of her thoughts on brand building, the "two kinds"...
Seattle Times July 1
Jay and Maggie Jessup, founders of the branding & publicity boutique Platform Strategy and authors of Fame 101 (Sutton Hart Press) are slated to address America's brightest at Mensa's 2011 Annual Gathering at the Portland Hilton Conference Center on February 1, 2011.
Mensa conference attendees, with membership requiring a top 2% IQ, will learn how to package, brand, and publicize...